UPCYCLED FERMENTED RICE WATER
Used in ancient beauty rituals in China and Japan, fermented rice water was the secret to shiny, soft, and hydrated hair. This upcycled active ingredient comes from the recovery and enhancement of discarded rice grains from Piedmont. Through an enzymatic fermentation process, it releases its full range of beneficial nutrients. For curly hair, it provides a protective and restructuring action, enhancing elasticity and definition. It delivers essential nutrients, rebalances the hair fiber, deeply hydrates, and reduces frizz, adding strength and shine without weighing it down.